The campaign will reduce maternal mortality by training 15,000 midwives by 2015.

>> Download the roadmap of the campaign here

Stand Up for African Mothers Road Map

The Campaign

Based on current trends, Sub-Saharan Africa will not attain the Millennium Development Goals (MDGs) by 2015. MDGs 4 and 5, to reduce maternal and child mortality and morbidity, are those towards which the least progress has been made. In many countries, weak and fragmented health systems, and in particular inadequate human resources, do not allow for the scaling up of crucial interventions for maternal, newborn and child health.

In 2010 the health of women and children featured prominently in global health initiatives and forums. Increasing women’s access to quality midwifery services has become a focus of global efforts to realise the right of every woman to the best possible health care during pregnancy and childbirth.

To contribute to those global initiatives Amref Health Africa launched the “Stand Up for African Mothers Campaign” in 2011 under the patronage of Graca Machel. The campaign aims to train 15,000 midwives by 2015, thus contributing to reduction of maternal deaths by 25%.


  • To contribute to reduction in maternal mortality by 25% in areas of our intervention through training 15,000 midwives by 2015
  • To raise awareness and advocate for support on policy changes among key stakeholders and governments on the role of midwives in reducing maternal mortality in Africa
  • To mobilise adequate resources for the training of 15,000 midwives to reduce maternal mortality in Africa by 2015.

>> Download the roadmap of the campaign here